Maxine Cheung graduated from Nottingham Trent University. She believes that fashion and environmental protection can co-exist and the eco-friendly lifestyle is very important to protect our world. Therefore, she loves develop and create eco-friendly design and uses special material in her design. She is devoted in combining the natural, eco-friendly, special materials and garment construction methods to invent a new fashion style. Her design includes not only the message of earth protection but also the importance of creating sustainable designs to influence the consumers and the industry. Fashion is not only created by fashion designers but also the consumers, she hopes that the combination of fashion and technology can bring us a better living.